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Luxury is the focus of the first work for Ford Motor Co.’s Jaguar from Euro RSCG Fuel since it won the estimated $100 million account in March.
Following a teaser campaign that broke in mid-September and posed the question, “What is gorgeous?”, six print and two outdoor ads break today in the U.S. and Europe. Two to four more will break Nov. 1. The ads position Jaguar as a glamorous luxury brand, do not focus on specific models or features, and center around one word: Gorgeous.
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