Luxurious Homes, Helpful Husbands, Personal Fame And Other Fantasies | Adweek Luxurious Homes, Helpful Husbands, Personal Fame And Other Fantasies | Adweek
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Luxurious Homes, Helpful Husbands, Personal Fame And Other Fantasies

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We can dream, can't we? Putting that notion into practice, a poll commissioned by the Harlequin Enterprises publishing company invited people to do some fantasizing—romantic and otherwise.

One query presented a list of desirable things and asked respondents to say which they'd pick if money were no object. A luxury home was the top choice for men (42 percent) and women (38 percent). For men, the runner-up was a private yacht (12 percent). Women were more domestic-minded, with a live-in maid (18 percent) their second-place pick. One surprise: Women were more likely than men to spend their wish on a sports/luxury car (11 percent vs. 8 percent).

In the age of home improvement, some folks wouldn't mind improving the person they live with. We get an idea of their preferences from a question that asked people what sort of plastic/ cosmetic surgery (if any) they'd choose to "alter the physical appearance of your significant other." Women would upgrade their mates via dental work (11 percent), liposuction (5 percent) or a hair transplant (5 percent). But 62 percent would change "nothing." Men would spruce up their mates' looks by means of breast enlargement (8 percent), liposuction (8 percent) or dental work (5 percent); 66 percent would change nothing.

Even if they don't want to refurbish the mate's looks, many people would like to improve his or her behavior. One question asked respondents to pick the thing they most wish "your significant other would do to indulge you that he or she doesn't do." For male respondents, the top pick was "remember and do something special for your birthday, Valentine's Day or your anniversary" (13 percent), just ahead of "be more affectionate" (12 percent). "Be more experimental in the bedroom" (7 percent) edged out "let you watch more sports" (6 percent). For women, the most wished-for behavior by a mate was "do the housework or the cooking" (23 percent). The female runner-up was "buy you gifts and pamper you—for instance, run you a bath or send you to a spa" (17 percent), easily outpointing "be more affectionate" (16 percent).

Finally, people were asked whether they'd most like to be a famous author, all-star pro athlete, film star, rock star, super hero, influential politician, Nobel laureate, Playboy or Playgirl centerfold—or whether they "don't want to be anyone else." Fifty percent of men were happy to remain as is, with all-star athlete the only alternative to score in double digits (11 percent). Even more women (58 percent) would remain who they are, with famous author the only other of their choices to register in double digits (15 percent).