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BOSTON Luxottica Retail today said it has invited six agencies to compete for media chores on its U.S. account.
Agencies that will make capabilities presentations are Publicis Groupe’s Starcom and WPP Group’s Mindshare, both in Chicago; and New York shops Initiative and Universal McCann (both owned by Interpublic Group), PHD (a unit of Omnicom Group); as well as Havas-owned Media Planning Group, pitching from its offices in Boston and New York.
The client spends $90 million overall on paid media, per Nielsen Monitor-Plus.
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