Lux Watch Brand Weil Goes Sporty

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NEW YORK Luxury Swiss watch brand Raymond Weil today kicked off a campaign to promote the launch of RWSport, its first venture in performance sports timepieces.

The print effort, via MSL Productions, New York, features ESPN sportscasters Dan Patrick, Trey Wingo and Steve Levy.

Creative, in a departure from most watch advertising, was shot in black and white by photographer Larry Fink, and shows the trio in a relaxed but natural setting in the press booth at Yankee Stadium in New York as they discuss memorable moments in the broadcast studio.



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