Lushadelic Is Not a New Agency

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LOS ANGELES Lushadelic, an entity that bills itself as a creative resource and production company, has opened in San Francisco.

The new company was formed by Bob Kerstetter, co-founder and former creative director at Black Rocket Euro RSCG in San Francisco, and Stelio Kitrilakis, founder of San Francisco production company Complete Pandemonium.

Kerstetter, 42, will serve as writer and director at Lushadelic. Kitrilakis, 45, assumes the title of executive producer and will also lead new-business efforts.

“We are not starting an advertising agency,” said Kitrilakis.





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