Luring Visitors Into the "Deep'

Hughes Bows Mystic Seaport TV Campaign
BOSTON-Moms planning family time away from the New York metropolitan area are the target of The Hughes Agency’s first ads for Mystic Seaport, just a two-hour drive from the Big Apple.
Three 30-second TV spots feature authentic footage of 19th and early 20th century America culled mostly from the archives of the Mystic, Conn., maritime museum.
The commercials are narrated by 10-13-year-old girls, whose descriptions of Mystic Seaport’s objects- a fishing net, a ship’s sail-bring to life a bygone, seafaring era.