A Ludacris Position

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The Ludacris commercial is on the air. No, wait, it’s off. Russell Simmons’ boycott of Pepsi is on. No, it’s off. Or is it?

If we thought we’d see fewer twists and turns in Pepsi’s marketing after Britney was told to take her midriff and run, we were wrong. Getting people on both sides of an issue to threaten you with boycotts is no mean feat.

It began when Bill O’Reilly of Fox News lambasted Pepsi last fall for featuring rapper Ludacris in a commercial to air during the MTV Awards.



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