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“On the banks of the Willamette River,” reads one print ad, “there lived a woman who would be-come known as Lucy of Portland, righteous sister of truth and enlightenment.” Lucy’s divine mission? To sell quality, stylish women’s workout wear via Lucy.com.
Three print ads, created by Ground Zero in Los Angeles, build the legend of Lucy. In one, she meets a meadowlark, who tells her “to free [women] from the servitude of insidious workout fashion.” In another, she saves three runners suffering from wedgies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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