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ATLANTA Luckie & Co. is launching a new ad campaign Sunday for Regions Bank, the shop said.
The work includes two television commercials, several radio spots, print ads, billboards and signs within the bank’s 1,400 offices in 15 states. The campaign is tagged “Everyday confidence” and depicts Regions Bank customers in everyday situations such as commuting to work or going on vacation.
“The tone of the campaign is designed to position Regions as friendly and intelligent, as a company that understands its customers and puts their needs first,” said Brad White, executive creative director at the independent Birmingham, Ala.,
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