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ATLANTA Luckie & Co. will introduce two TV ads next week in its year-old “My Girl” campaign for snack-food marketer Little Debbie, the agency said.
The 30-second spots will run on network morning shows, various national cable programs and the PAX Network through March.
One of the ads promotes the company’s family snack packs. It features a group of boys who appear to be serenading a girl with a prepubescent rendition of the Motown song “My Girl.”
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