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Mullen management may cringe at the notion that a “comeback” is necessary, but the agency’s selection last week by a Lucent Technologies spinoff ap-pears to signal a change in momentum for the shop, which of late has seen key clients depart.
Mullen won the estimated $20-25 million global advertising assignment from Lucent’s Agere Systems. The company—whose name has its roots in the Latin verb ago, meaning “to lead, to drive, to act”—will focus on microelectronics and related products.
Mullen, Wenham, Mass.,
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