NEW YORK Citgate has won a short film project from Lucent Technologies, the agency said yesterday, and will work together with The Aspect Group to create a video.
The video, scheduled for distribution this fall, will help introduce Lucent systems to potential customers. The Aspect Group in Los Angeles has worked on a variety of entertainment advertising, including TV spots and movie posters for Spider-Man 2, Gladiator and Men in Black.
The New York agency is also in talks with Foxtons USA to take on a direct mail project for the company. Ad duties on the $15 million account , which have been handled on a project basis, are in the final stages of a review, according to sources.
This item updates a story posted on July 27 to reflect the nature of the Lucent project.