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DALLAS Luby’s same-unit sales have grown for the last three quarters thanks in large part to the cafeteria chain’s ad campaign, said president and CEO Chris Pappas.
Using the tagline “Tastes like Texas, feels like home,” the campaign was created by independent agency Love Advertising in Houston, a company rep said. (The client uses “This is why I love Luby’s” as a secondary tag, the rep said.) Luby’s will operate under the same advertising theme next year, Pappas said.
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