DALLAS RuffCoffinBreedlove has been awarded the advertising accounts of Lubbock National Bank and software provider Convio, the agency said.
Both clients conducted formal reviews involving undisclosed agencies, according to Tom Breedlove, managing director for the Austin, Texas-based shop.
The agency has been charged with revitalizing the brand image of Lubbock National Bank, Breedlove said. With locations in Austin, Lubbock and College Station, Texas, the shop will concentrate on promoting the client's special financial products and services in the coming year.
The first campaign, set to break in October, will include TV, newspaper, radio and direct marketing.
For Convio of Austin, the shop will create branding and market positioning using specific vertical media. The integrated sales and marketing campaign is scheduled to launch later this fall.
Convio provides Internet software and services to nonprofit organizations. Its target market is higher-education firms, charities and government associations.
Annual billings for both clients are undisclosed.