NEW YORK BBDO said today that Ted Sann is leaving the agency. His position as vice chairman and chief creative officer of BBDO's North American operations primarily included responsibility for the creative work of the network's headquarters agency here.
David Lubars, president of Publicis Groupe's Fallon Worldwide and executive creative director of Fallon North America, is returning to Omnicom Group's BBDO, where he worked before joining Fallon in 1998. Lubars will now lead BBDO North America as chairman and chief creative officer.
"This is literally the only job I would take to leave Fallon for. It's been a dream of mine," Lubars said of the new job. "I would have stayed here if not for this opportunity."
Lubars initially joined Fallon as its top creative director from BBDO's office in Los Angeles, where he was chief creative officer and CEO. He later assumed presidential duties for Fallon's Minneapolis and North American operations, and he was named Fallon's worldwide president last year.
Lubars is expected to stay at the Minneapolis agency through the summer, as the shop searches for a replacement. Founder and chairman Pat Fallon is also expected to take a more active role in the shop during that time as well.
Sann's career at BBDO has spanned 34 years, the last 11 with direct responsibility for the creative work at BBDO New York. He could not be reached for comment.
Pepsi, which spent $350 million last year on domestic ads and ranks as one of BBDO's largest clients, said in a statement of Sann's departure: "We're shocked at the news. Ted has worked on some of the best ad campaigns
in our history and we'll miss him as a creative force and a friend. These are big shoes to fill. Nonetheless, for the past 40 years, BBDO has always given us their best and we know this legacy will continue."