Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Lowe’s has cut to four finalists in the review for its $315 million ad account, sources said.
The incumbent, McCann Erickson in New York, will automatically advance. That shop will compete against three other New York agencies: Omnicom Group’s BBDO and TBWA\Chiat\Day, and McCann’s Interpublic Group sibling Deutsch, sources said.
The client held chemistry meetings last week with those and other shops such as IPG’s Campbell-Ewald in Warren, Mich.; Omnicom’s Element 79 in Chicago; and independent Doner in Southfield, Mich.
Consultancy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in