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Preliminary analyses of data from Nielsen Media Research’s first demonstration of local people meters show HUT (homes using television) levels down across the board and virtually no gains for cable channels, compared to data from Nielsen’s standard TV-set meters.
“It’s off to a rocky start with a capital R,” Howard Nass, executive vp and director of local broadcast for TN Media, said of the demo, which is taking place in Boston. “They have two different samples, and they’re not jibing.”
Evening
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