Lowe Taps Fallon's Goldstein for Global Role

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NEW YORK Mark Goldstein, chief marketing officer at Fallon Worldwide, has accepted an offer to become global chief marketing officer at Interpublic Group’s Lowe, the latter shop has confirmed. He starts on June 2.

In addition, Goldstein is expected to perform a similar role at The Partnership, a division of IPG that encompasses Lowe, Dailey & Associates, Draft, Mullen and Zipatoni.

Goldstein has worked at Fallon in Minneapolis since 1993. “There are less than a handful of global agencies that were borne out of a deep and abiding belief in the power of creativity,” said Goldstein, in a statement.



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