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NEW YORK Lowe has hired Barbara Boyle, a global creative director on Pampers and Tide at Saatchi & Saatchi, to fill the Interpublic Group shop’s top creative post on key client Johnson & Johnson.
Boyle, who takes the title of global executive creative director, will report to Mark Wnek, chief creative officer and chairman at Lowe’s New York office, where the account is based. Estimated worldwide billings on the business are $400 million.
“She was perfect because Pampers gives her such an incredible take” on the category, said Wnek.
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