Advertisement

Lowe Promotion, Team One Hire

Advertisement

NEW YORK Two agencies have made top creative appointments.

Robert Reiser has been elevated to the No. 3 creative post at Lowe. Reiser, 47, assumes the new title of executive vice president, deputy creative director of the New York Interpublic Group agency, effective immediately. He had been evp, group creative head.

Reiser now reports to Lowe chairman and chief creative officer Gary Goldsmith and the agency's second-in-command, executive creative director Dean Hacohen. His primary duties will include new business development and overseeing group creative directors on accounts such as the $20 million Federated Department Stores, which the shop won earlier this month.

Separately, Team One has hired Grammy Award-winning art director Tommy Steele as director of design. He joins the El Segundo, Calif., agency from Capitol Records, where he was vice president, creative director, managing the company's worldwide entertainment packaging, television and print advertising, and film and special projects. In addition to developing campaigns for artists such as Radiohead, Bonnie Raitt, The Beatles and Beastie Boys, Steele is the author, designer and photographer of four pop-culture graphics books for Abbeville Press.

In his new role, Steele will manage the Publicis Groupe agency's design department and report to Chris Graves, executive creative director.