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NEW YORK Sharp Corp. has awarded U.S creative duties on its Aquos brand of televisions to Interpublic Group’s Lowe here, the agency confirmed today.
Major media spending on the brand totaled nearly $60 million last year and more than $35 million in the first nine months of 2007, according to Nielsen Monitor-Plus.
Independent Wieden + Kennedy previously had the assignment. In fact, Wieden handled Aquos globally. Lowe’s relationship with Sharp begins with domestic duties, though the shop could be in line for duties outside the U.S.
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