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NEW YORK – During an agencywide meeting last Thursday, Lowe Lintas & Partners unveiled a new operating philosophy, dismissed talk of more layoffs and yet another merger, and acknowledged that the Lintas name will be retired.
The offsite breakfast meeting was designed to boost morale by announcing moves to redefine the shop after a difficult year of client defections.
The new mantra, “stretch,” comes after months of discussions among the agency’s top brass, including U.S. CEO Paul Hammersley, chairman and chief creative officer Gary Goldsmith and New York president Rob Quish.
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