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NEW YORK Nearly 30 Lowe staffers will lose their jobs to compensate for the Interpublic Group shop’s loss of national creative duties on Verizon Wireless, the agency confirmed. The estimated $300 million account shifted to sister shop McCann-Erickson after the client launched a review last month.
Some 75 to 80 Lowe staffers worked on the account, said sources. About 35-40 are following the business to McCann and another 12-15 have been re-deployed at Lowe, according to sources.
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