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Lowe in New York will lay off nearly 30 staffers in the wake of losing national creative duties on Verizon Wireless, the IPG agency confirmed last week. The estimated $300 million account shifted to sister shop McCann-Erickson after the client launched a review last month. Separately, Pile and Co. in Boston, which is overseeing the search, began contacting shops last week, sources said. McCann is expected to participate; Lowe will not. Media, handled by Zenith Media in New York, is not in play.
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