Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Barring a thunderbolt, it seems negotiations between Interpublic Group and WPP Group PLC for the merger of IPG’s The Lowe Group and WPP’s Scali, McCabe, Sloves have faded to black.
Additionally, after months of avoiding pitches against Lowe & Partners/N.Y., SMS/N.Y. managing director Scott Messinger said the agency would like to compete for the Prudential Securities account, which went into review last week–against incumbent Lowe.
Personality clashes, power struggles and some surprises in the due diligence process have all been said to have flatlined the deal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in