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Humor Used to Note That All Is Not Rosy in the World of Real Estate
NEW YORK–Lowe & Partners/SMS employs an absurdist approach to home buying in a new branding campaign for Century 21 Real Estate, its first since taking over the $50 million account last year.
The ads reposition the nation’s largest realtor as a brand that “eliminates anxiety and apprehension for consumers considering their biggest ticket item purchase,” said Steve Savino, senior vice president of marketing for the Parsippany, N.J.,
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