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LOS ANGELES Days after his candidate, columnist Arianna Huffington, dropped out of the California gubernatorial recall race, agency political consultant Bill Hillsman has attributed the loss to a lack of spending on advertising.
“Her TV [ad] worked well, but she didn’t have enough money,” said Bill Hillsman, president and chief creative officer of Minneapolis agency North Woods Advertising. “Earned media and reliance upon the Internet didn’t get her what she needed to get, which is a critical mass of mass media.”
Hillsman’s
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