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BOSTON Subway is launching a campaign designed to expand its appeal beyond lunchtime.
The work from MMB here breaks tomorrow during NCAA men’s basketball coverage and stars comedic actor Jon Lovitz as the host of “Subway Dinner Theatre.” The spots position Subway as a viable dinner alternative that fits a variety of busy lifestyles. The tagline “Eat fresh” is retained from past campaigns.
“Using Lovitz was a masterstroke,” said Chad Caufield, managing director of independent shop MMB.
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