For the Love of Golf, T3 TV Plays for Laughs

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By Glen Fest





DALLAS–Aiming to reach golf nuts through self-deprecating parody, custom club maker Golfsmith Golf Centers of Austin, Texas, has launched a new television campaign to tout its fledgling retail chain. Billings were undisclosed.





In two 30-second spots by Austin’s T3, Golfsmith takes a humorous angle on obsessive golfers, accented by narration that encourages the fanaticism: ‘Because you can’t get enough golf.’





‘They wanted to drive traffic to the stores,’ said T3 account supervisor Tom Breedlove. ‘We talked to them about .



















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