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Peter A. Mayer Advertising moves on to a second sense in its new Louisiana Tourism advertising campaign. The $8 million effort breaks at the end of this month.
The New Orleans shop spent the past seven years capitalizing on the tastes of Louisiana, since food is the No. 1 reason visitors travel to the Bayou State, per the tourism commission.
This year the focus shifts to music, the second-biggest attraction for tourists.
The tagline, “Come as you are, leave different,” remains the same.
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