Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bernard & Jurisich has launched a $1 million image campaign for the Louisiana Casino Association, which in the wake of recent gaming scandals highlights the industry’s contributions to the state’s tax rolls and employment rates.
“What a difference one industry makes” is the tagline for three 30-second television spots and a half-dozen print ads from the New Orleans agency. The campaign launched last Friday.
The trade association, representing casino operators statewide, said the industry has suffered a black eye through guilt by association with corrupt politicians in Louisiana, who are at the heart of recent troubles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in