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New Goodby Ads Spoof Elections; Louie vs. Turtle for Swamp Prez
SAN FRANCISCO–Budweiser’s Louie the Lizard will be starring with his scaly friends in five new TV spots, by Goodby, Silverstein & Partners, that lampoon national politics.
Anheuser-Busch is planning to run the spots in late spring, during the election season’s peak, a client representative said.
The new work, written by Steve Dildarian, a copywriter at Goodby here, introduces a new character: a charismatic turtle who is running against Louie to be swamp president.
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