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Publicis literally drives home its message in its latest campaign for the Washington State Lottery.
“Lottomobile,” a new TV spot in 15- and 30-second executions, breaks today throughout Washington. The ad (shown here), backing the state’s $5 Lotto ticket, which also enters players into a weekly drawing for a Ford Explorer XLT, depicts a woman’s hand filling out the familiar Lotto play slip. As she fills in the numbers, the marks form the outline of an Explorer.

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