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LOS ANGELES Ten agencies are chasing the California Lottery’s four-year, $100 million general-market advertising account.
They are: Omnicom shops BBDO West in Los Angeles and San Francisco, TBWA\Chiat\Day in San Francisco and DDB in Venice, Calif., which is pitching with siblings OMD and Alcone Marketing; Interpublic Group’s Dailey & Associates in West Hollywood, Calif., Foote Cone & Belding in San Francisco and McCann-Erickson in Los Angeles; WPP’s Young & Rubicam in San Francisco; Grey Global Group’s Grey in Los Angeles, which is the incumbent; and independents Ground Zero in Marina del Rey, Calif.,
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