Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s a familiar problem (and the subject of a classic Seinfeld episode). You park your car in a huge garage, spend a couple of hours in the mall and return to discover that you have no clue where you left your vehicle.
The Shops at the Prudential Center in Boston asked roster agency Trinity Communications to help solve this dilemma. With 2,700 spaces, five levels and multiple elevators, “the garage is very complicated,” said Trinity account executive Heather Ross.
The Boston agency tackled the assignment by creating maps and asking 15 staffers to test them out first hand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in