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NEW YORK L’Oreal Paris, the beauty-care company known for the phrase, “Because I’m worth it,” has signed actress Scarlett Johansson as the face of its newest cosmetics line, HIP, which stands for High Intensity Pigments.
A new commercial featuring Johansson will debut during the 63rd annual Golden Globes telecast on Jan. 16, during which L’Oreal Paris is the exclusive beauty sponsor. A print campaign will follow. The ads were crafted by L’Oreal’s in-house ad agency under the direction of Douglas Toews.
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