Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK A $2-3 million print campaign for copier marketer Savin Corp. that broke Monday goes to bat against major competitors like Canon and Xerox by taking emotional aim at decision makers.
The Lord Group in New York tags a series of four ads with “Savin works here” in an effort to connect IT professionals who choose network copier platforms with the Savin dealers, said Richard Rapp, agency president.
“It’s a big category with a lot of big spenders,” said Rapp.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in