Lor Gold, Direct

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Chief Creative Officer, Draft, Chicago

Gold, 55, has not been a judge before and says he thinks the work that reaches his table—already filtered through a pre-Cannes jury process—will “be screened down to what’s really breakthrough stuff. That’s what I’m expecting, stuff that makes you scratch your head and say, ‘Where did that come from?'” Entries should include everything from direct mailings where “copywriting comes to the fore” to work that “borders on performance art,” he says.

Gold,



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