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Lopez Negrete Communications has hired Liliana Gonzalez-Herrera as senior media planner. Prior to joining the Houston shop, Gonzalez-Herrera was a senior planner and buyer at Recruitment Advertising Services, also in Houston. Lopez Negrete has installed Blake Callaway as media planning supervisor. Callaway, who will work on the Bank of America and VISA accounts, previously was a communications specialist at Kirshenbaum Bond + Partners in New York. The agency also has added Kristi Turney and Gabriela Castillo as account supervisor and account coordinator, respectively.
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