Lopez: Be Latin, Eat Goya Foods

DALLAS-Lopez Negrete Communications in Houston this week will launch a new 30-second Hispanic television commercial for Goya that presents the variety of goods available from the Latin food purveyor.
Shots of Latino youth, couples and large family gatherings convey the connection between the culture and Goya Foods’ canned and packaged items used in traditional Mexican dishes.
“Latinos are vibrant, glamorous, spicy,” a Spanish-language voiceover states in the commercial. “And all this is reflected in our delicious traditional dishes which, by the way, when they come out of a Goya kitchen, they always taste better.”
The spot urges viewers to “use Goya products and enjoy being Latin.”
Billings and market placement for the new campaign were undisclosed.