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Nail has been awarded creative chores for Loon Mountain Resort, Lincoln, N.H.
The Providence, R.I., shop bested several agencies in a review earlier this month. Nail is also working on additional projects for Loon’s parent company, Booth Creek Ski Holdings.
The win gives the boutique a high-profile regional creative showcase, said Chuck Carmone, managing partner at Nail.
Overall Loon spending is about $2 million. Media Planning Services, Rye, N.H., handles media chores.
Radio will break immediately on Boston stations, and TV spots are expected to air in December.
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