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The Loomis Agency urges viewers to “Go to town” in its first advertising for Pinnacle Entertainment’s Casino Magic.
A 30-second television commercial, the first of three, breaks this week on prime-time and morning shows in Shreveport, Texarkana and Monroe, La., and Dallas, Tyler and Longview, Texas.
The Dallas shop won the estimated $7 million account earlier this year with instructions to deliver a rebranding campaign for Casino Magic in Bossier City, La.
The riverboat was sinking under the weight of competition from the nearby Harrah’s, Horseshoe and Hollywood Casinos.
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