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CHICAGO Hunter Douglas Window Fashions has initiated a search for a new agency to handle its $7 million advertising account, sources said.
The Upper Saddle River, N.J., company in November enlisted search consultant Jan Apple of Minnetonka, Minn., to manage the review, which will be limited to shops in the New York, New Jersey and Connecticut tri-state region. Twelve agencies will be invited into the pitch in mid-January, with a cut to six semifinalists in early March.
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