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Six years ago Young & Laramore erected an outdoor board for Ossip Optometry that featured a pair of eyeglasses made from junk.
That has become a landmark in Indianapolis, so a sequel had to be really impressive. And heavy.
The agency’s new Ossip outdoor extravaganza is a 3,000-pound structural steel sculpture of an eye, with a clock filling in as an iris. “When was your last eye exam?” asks a headline.
The board is a large-scale version of Y&L’s print ads for Ossip, which feature eye sculptures with a variety of items–baseball, bicycle wheel, etc.–used
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