Longs Picks Zimmerman

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BOSTON Zimmerman Advertising said it has been hired by Longs Drug stores, a 70-year-old chain with 500 locations in California, Hawaii and Nevada.

Longs spends slightly more than $20 million annually in domestic measured media, per TNS Media Intelligence. Zimmerman, an Omnicom Group shop in Fort Lauderdale, Fla., is tasked with building awareness for Longs in four key categories: health, wellness, beauty and convenience.

The chain had previously worked with Pickett Advertising in San Francisco.

“People say an agency is judged by the company it keeps.





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