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Doner to Defend Business for First Time
DETROIT–Longs Drug Stores is looking for agencies with branding and retail experience in a review for its $18 million account.
Terry Burnside, senior vice president of marketing, said the Walnut Creek, Calif., retailer has invited “a very select group of agencies” to the review, including incumbent Doner, Southfield, Mich. A decision is due in March. The client has not conducted a review in the eight years Doner has been agency of record.
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