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LOS ANGELES The Longs Drugs chain has begun a review, according to sources.
The company, which declined comment, spent $6 million on advertising in 2005 and $4 million through the first three quarters of this year, according to Nielsen Monitor-Plus. (The drugstore chain is outspent in measured media by numerous competitors, including CVS, Rite-Aid and Walgreens.)
According to sources, proposal requests, with a return date of Nov. 15, were issued to undisclosed agencies in Northern and Southern California.
The
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