Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Long Haymes Carr defeated two other North Carolina shops to become agency of record for Sealy Corp.
The bedding manufacturer began a review earlier this summer after parting ways with Leo Burnett.
The Winston-Salem winner topped Raleigh’s McKinney & Silver and Trone Advertising in High Point.
The agency estimated billings at more than $20 million, though the budget had previously been reported at less than $15 million.
The Chicago incumbent cited diminished ad spending as the reason for the end of the relationship, while the client, formerly based in Cleveland, said it was seeking a shop closer to its new home in Trinity, N.C.
Competitive Media Reporting lists Sealy’s 1998 ad expenditures at $15 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in