Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dunlop Slazenger Group Americas has awarded its$10 million sporting goods account to Long Haymes Carr.
The Winston-Salem, N.C.-based agency defeated Chernoff/Silver & Associates, Columbia, S.C.; Austin Kelley Advertising and WestWayne, both Atlanta; and Carmichael Lynch in Minneapolis.
“The win was a combination of strategy and tightly linked creative,” said Steve Zades, LHC chairman. “Going in as a creative boutique wouldn’t have worked, nor would a strategy without a payout.”
Incumbent J.Walter Thompson in Atlanta declined to participate in the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in