Long Hammer Pale Ale Extends Its Reach

CHICAGO Long Hammer IPA, an India Pale Ale, is rolling out its first ad campaign this week under its new name. Formerly known as Red Hook IPA, the Redhook Ale Brewery product is being reintroduced as “The hoppily drinkable IPA” via TM Advertising, Irving, Texas.

The execution in print, radio and online delivers the message that Long Hammer is “refreshingly smooth” and highlights the brew’s unique bottle design, according to the agency.

Print ads are hitting beverage publications like Draft and Imbibe and regional magazines in the Northwest like Seattle Metropolitan.